Marketing Teacher

Marketing Plans

2011-03-21T09:08:00.000+08:00

Learn how to write top class Marketing Plans at Diploma or Degree levels.

One - to - One consultation available or small groups.

Writing a Marketing Plan is actually not difficult as long as you know how to apply the various terms/tools required. Eg. The Marketing 'P's, SWOT, PEST etc.

What they teach you in class is to understand what all these Marketing terms/tools are, then they or the textbooks show you some examples or case studies to make it easier for you to grasp the concepts, then they teach you how to apply them (this part is usually lacking in the classroom setting).

If you feel that you need a personal consultant to guide you and open up your mind to Marketing, then please contact me. Thanks.

Looks And Attraction

2011-02-27T11:54:00.001+08:00

A good looking person will always get the attention of people in this world. That is just the way it is. No matter how and what people argue to the contrary, it is a fact that good looking people enjoy more benefits everywhere they go compared to their less glamorous counterparts.

So is this the same for businesses? A shop selling books with good looking renovation all round or a cute looking shop selling women's clothing would stand a better chance of success than ordinary looking ones (shops)?

Marketing Is What Makes Businesses Work

2011-02-10T16:05:00.000+08:00

A well developed and deployed marketing strategy will always ensure that a business would, more likely than not, flourish and its sales and profits head northwards.

It is extremely essential that businesses do not neglect this important aspect of overall business strategy and activity.

The 'P's in marketing have to be scrutinised and catered in such a way that ensure success to the business.

Demand And Supply In Marketing

2010-12-15T09:57:00.001+08:00

Everything in this world can be explained and summarised with the economic terms of 'demand' and 'supply'.

Negotiation between 2 or more parties are governed by these 2 terms.

It is the same in business as well. For example, if you (a hungry person) were to walk into a food court/mall which has a variety of food stalls selling delicious food, you will have the upper hand because supply exceeds your demand for food. You can afford to stroll around the food court/mall and take your own sweet time to choose what you want to eat. You can compare the prices and the appearance of the food or other factors important to you. To put it simply, you have the negotiation power.

On the other hand, if you (a hungry person) were to walk into a food court/mall which has only 1 food stall. This time round, the food stall owner will have the upper hand. You cannot afford to pick and choose as supply is limited and your demand for food exceeds supply vis-a-vis the first scenario. The food stall owner will, in most instances, not have the time to smile so much and greet you, he will be busy attending to other customers and it is up to yourself to queue up and obediently follow his rules, ie he can choose to give you a small food portion or he can choose to serve you slowly and take his time. To put it simply, the sole food stall owner has the negotiation power.

Marketing Reports/Plans

2010-12-04T16:05:00.000+08:00

If anyone requires help with their marketing assignments, please contact me. I am in Australia at present.

Welcome students from Australia/Singapore to contact me.

You can email or sms me on my mobile.

Have a fine day!

In Australia - Cont

2010-11-14T10:38:00.000+08:00

Over here in Australia (at least in the south-east), one gets to enjoy almost perfect weather, with cool winters and not so hot summers, it is comfortable almost throughout the year.

The fruits and veges are so remarkably fresh and reasonably priced especially if you know where to buy them, eg at the suburb stores that specialise in these products. Likewise for meat.

It is so cosmopolitan nowadays with people of various backgrounds and cultures walking around almost everywhere.

The economy is also doing pretty well, with the mining industry in WA outperforming other already high performing areas such as tourism, education, finance, trade, agriculture etc.

In terms of entertainment, one can get to see beautiful sights and scenery with magnificant icons such as the twelve apostles in Melbourne and the Sydney Harbour Bridge and Opera House in Sydney. Restaurants are aplenty with all sorts of cuisines and the food that are served up by the chefs are mostly delicious to say the least.

In Australia

2010-10-30T15:12:00.000+08:00

The internet environment over here is still behind that of certain countries where high speed unlimitied broadband internet (wire or wireless) is common in almost every household.

Over here, it is still in the 'limited' stage where users can only use a certain amount each month.

Going Abroad

2010-09-30T08:52:00.000+08:00

Hi All,

I maybe going abroad so if there are enquiries, perhaps you could email me instead of calling or smsing me.

Thanks a lot!

Good Food In The Skies!

2010-09-18T19:48:00.000+08:00

Yummy!

International Marketing

2010-09-07T15:51:00.000+08:00

When businesses expand and break into overseas markets, they have to consider the differences in culture of the country that they are expanding into with that of their own.

This is easier said than done and in reality, many businesses fail miserably in their attempts to reap benefits from overseas markets.

Cultural differences have to be taken seriously if businesses want to capture a slice of the international market.

An example would be sending a business representative, who is direct and straightforward with his/her words, to promote business products/services in China. This particular business representative should be asked to help with promotional activities in a country such as Australia, where his/her style would be more welcome. China is a place which emphasises more on subtlety and sensitiveness and relationship building and management through the Chinese terms ''guanxi''.

Another example would be to send a female representative to some Middle Eastern countries for business talks or promotion, again, this would defeat the main purpose of building up the business profile in those countries. Women are regarded as people who should stay home and mind the house rather than appear in public, let alone take the lead in business activities.

Stepping Up On Marketing Efforts

2010-08-28T18:17:00.000+08:00

With the popularity of air-con supermarkets gaining ground since a good 10 years or more ago, smaller neighbourhood mini-marts have to either suffer losses, close down, or step up a notch and innovate with skillful marketing efforts to counter the threat of their bigger competitors, and remain profitable.

They could:
- keep loyal/regular customers coming back to them by giving them discounts,
- giving them membership privileges,
- extending promotional gifts every now and then,
- keeping up with the big boys by offering a clean and cool environment to shop in,
- employing cool and customer-oriented staff to woo in the crowds etc.

University or Polytechnic Marketing Assignment Help/Guidance, Marketing Assistance For Businesses

2010-08-15T19:21:00.002+08:00

Hi There,

You may be a student looking for someone who can assist you with your Marketing Essays, Reports, Plans etc, or you could be a business person looking for assistance with promoting your business.

Please contact me and we can see how we can work together to achieve the grade that you are aiming for (for students) or the sales results (for business persons) that you are dreaming of.

Thanks.

Have a pleasant day.

Away From Marketing : A Book About Life In Cabin Crew

2010-08-08T18:14:00.001+08:00

For an interesting read about life as a cabin crew, you might like to consider this book. It is out at most book stores in Singapore. The price is S$19.90 if I am not mistaken.

You can also get it online.

Titled ''Fasten Your Seat Belts Cabin Crew Confessions'' by Bohtong.

Please go to http://www.bohtong.org/ for details.

Marketing Plan

2010-08-07T14:54:00.000+08:00

An advanced diploma student recently approached me to help her with her project. After meeting up and having a discussion session, followed by a couple of online guidance sessions, she was able to complete the project in a matter of 2 weeks and scored an A for it. I was overjoyed to hear the good news when she informed me of the good news. Well Done! She is indeed a fast learner!

New Uni/Poly Semester

2010-07-31T18:47:00.000+08:00

For most tertiary students, the Jul-Aug period means one thing, that the new semester begins.

So if any of you require some help with your Marketing units, please feel free to contact me.

We can work together on the assignments and ensure that you achieve a good grade. Thanks.

Marketing A Business Takes Time : cont.....

2010-07-27T13:43:00.000+08:00

Some business owners I know of, endure months or even years of mediocre or even poor results to achieve what they have today.

By looking at a successful business today, one might not know the initial struggles that the business owner(s) went through during the start-up years.

Some of them might have gone through lots of pain, so the message is Never Give Up!

Marketing A Business Takes Time

2010-07-21T22:14:00.000+08:00

One cannot expect the marketing techniques used for a new business to take shape immediately and results to follow as soon as the logistical aspects of the business has been set up.

Patience is key and be prepared to endure some downs before the ups come into place.

Staying motivated and possessing the ''never give up'' attitude will be the challenge for a new business owner.

Assignment Skills

2010-07-16T11:36:00.000+08:00

Writing a marketing report is no easy feat. One has to first be familiar with the various marketing concepts and use them appropriately throughout the report.

The format or structure of the report is key to getting a good grade. One has to pay attention to the flow of the report, from intro to body to conclusion. It has to be written in a way that leads the reader step by step and in a timely fashion, so he/she understands what it is that you are writing, the market problem, the various recommendations for solving the problems, the implications of the various recommendations etc.

Analysis Of Competitors

2010-07-13T11:17:00.001+08:00

A successful business will always keep an eye on its competition.

Knowing what competitors are up to, (what prices they are offering, what new promotional tactics they are employing, what they plan to do in the future, how they are doing in terms of their sales and profits etc etc) is key to success.

Negative Media Influence

2010-07-10T13:30:00.000+08:00

The Media is very powerful and can have a huge influence on consumer choices.

Businesses must avoid negative media reports.

This article from yahoo illustrates an example. http://sg.news.yahoo.com/afp/20100709/tap-health-china-food-safety-mcdonalds-8d4ea94.html

Marketing Related Assistance/Guidance

2010-07-08T22:39:00.000+08:00

All Marketing Assignments (Essay, Reports, Case-Studies etc) could possibly be guided towards the grade ''A'' direction.

For more info, please contact me.

Thanks.

Marketing Assignment Help

2010-07-04T21:26:00.000+08:00

One of my students had recently emailed me to thank me for helping her achieve an ''A'' for her Marketing Management report at the advanced diploma level.

Good to hear that! Keep up the good work!

Happy Students = Happy Teacher

2010-07-01T12:10:00.000+08:00

I have guided students with marketing assignments and most have come back to me telling me that they achieved an ''A'' grade. This is so because I do not take on assignment topics that I am not familiar with.

I would only guide a student when I am sure and confident that I am able to assist him/her well.

Marketing Subjects/Units: Guidance For Students

2010-06-28T10:26:00.000+08:00

Guidance can be provided face-to-face or online. Please feel free to contact me for more details.

Have a nice day.

Marketing Mix Done Right

2010-06-26T21:33:00.000+08:00

Once it is done well and planned and executed effectively, a business will thrive and reap the rewards in the long run.

Marketing Mix

2010-06-24T17:19:00.000+08:00

The Marketing Mix, which consists of the Ps, (such as Product Price Place Promotion and other intangibles), once combined and used well and effectively, will lead to increased sales for a business.

The difficult part is to execute the Marketing Mix in the best possible doses. That is the challenge.

Scare Tactics

2010-06-21T22:48:00.000+08:00

Mature consumers will not be taken in by scare tactics employed by certain businesses. These consumers know what those businesses are up to, and they will not be taken in.

Scare Tactics To ''Sell''

2010-06-19T12:23:00.000+08:00

Some businesses rely on scare tactics to ''sell'' their products and services. They cite news/magazine articles to ''scare'' consumers into purchasing their products/services. Some people term them as ''Chaos Merchants'', that is someone who profits from stirring up chaos, anxiety and fear in people's minds.

Light Hearted Video

2010-06-17T15:15:00.000+08:00

Marketing Assignment Help

2010-06-16T13:22:00.000+08:00

Assistance can be provided for degree and diploma students. Experienced, reliable and sincere Marketing Tutor. Thanks for reading.

Marketing Tutor

2010-06-14T19:00:00.002+08:00

Hi, if anyone is looking for Marketing Tuition, then please feel free to contact me.

Thank you.

Market Penetration Cont .....

2010-06-12T11:35:00.000+08:00

Businesses can try the usual special offers to get target audiences to buy their products/services for that particular day or week. After that period, it will be Business As Usual (BAU) and if consumers in the target market, who had tried the products/services during the offer period, fancy the products/services, they will now place this new brand in their minds and will consider coming back for more.

So, marketing can never be done in isolation. If a business has done its promotion well enough and has managed to pull in the crowds, they will still have to have quality products/services (P=Product), otherwise consumers will only try it once and never come back.

Market Penetration Cont .....

2010-06-10T15:15:00.000+08:00

How do you capture the attention of non-users and get them to eventually buy your products? Or capture users who are currently purchasing products of your competitors?

Market Penetration

2010-06-08T15:24:00.000+08:00

This strategy, which is based upon using current/existing products to penetrate current/existing markets, is useful for certain businesses.

These businesses can try to capture non-users or users of competitors' products from the current/existing markets.

Promotion : Gifts

2010-06-06T18:49:00.000+08:00

This is an old tactic to draw attention and get shoppers to choose your product. Although it's an old tactic, it can be quite useful.

Here in Singapore, Sunshine Bread, which arguably is less sellable compared with its biggest rival Gardenia Bread, recently offered hotdog rolls as a giveaway for a purchase of its standard white or softmeal bread loaves.

Shoppers tend to try the bread and if they feel that its quality and price is worth the money paid, they will return and buy more in future. The above tactic is to get them to first try the bread and acquire the taste and appreciate it.

Promotion : Advertising Done Well

2010-06-03T16:58:00.002+08:00

Promotion Cont.....

2010-06-01T21:09:00.000+08:00

A skillful marketer knows and understands the huge importance of Promotion. Done well, it will attract the correct target audience and if the business already has a solid Product, value for money Price, a convenient and good location (Place), 75% of the battle is won.

Promotion

2010-05-28T13:40:00.000+08:00

There are many ways to promote a business. If it's a new business, alot of effort has to be put in to gain publicity and to inform the target audience of the actual presence of this new business.

It can adopt the usual methods such as distribution of flyers, advertising on the media, giving away coupons offering discounts, special promotions like ''buy one get one free'', inviting a popular local celebrity to attend its opening ceremony, lucky draws/contests etc.

Marketing Mix:Promotion

2010-05-25T11:39:00.000+08:00

Promotion is a very essential element of the Marketing Mix.

To be able to inform, educate and attract the target audience is of utmost importance if a business is to succeed.

Always Full On Most If Not All Flights

2010-05-23T16:28:00.001+08:00

Why is Singapore Airlines so successful? Well, it combines the use of its Marketing Mix really well and leverage on its goodwill that it has created over the years. Take a look, at least 95% of seats occupied, despite its 'higher than competitors' air ticket prices.

Marketing Mix : Place Cont.....

2010-05-22T17:20:00.000+08:00

If you observe shops or cafes that are located at a crowded location say at a shopping mall in the heart of the city or close to a train station, you will most probably notice that they will have better sales or business.

Those shops/cafes located on the first floor of the mall next to the entrance for example will have more business as well, and that explains the higher rental payments these shops/cafes have to pay each month.

So getting the place right is very important, however one 'P' cannot be used by itself to win the battle in business, it has to be combined with the other 'P's to gain success. For example, a shop selling something (ie product) that consumers do not need will not do well even if their location (ie place) is excellent.

Singapore Airlines : Marketing Done Well

2010-05-21T16:47:00.006+08:00

Singapore Airlines has performed so well over the years because they have planned and executed successful marketing strategies throughout the years.

Marketing Essays, Marketing Reports, Marketing Case Studies

2010-05-20T11:41:00.000+08:00

Hi There,

Whatever it is that you need assistance with, please feel free to contact me and we can organise something to get your assignments done in no time.

Thank you.

Marketing Mix : Place

2010-05-16T22:31:00.000+08:00

Another very important element of the Marketing Mix is Place or Distribution as it is commonly known.

How customers get to you or how your product or service gets to them is crucial in deciding if it is easy and convenient for them to buy.

Marketing Mix : Price Cont .....

2010-05-14T17:48:00.000+08:00

There are many traditional coffee shops now being opened and managed in air-conditioned shopping malls.

This concept has been around for several years in Singapore and crowds just keep going back for more.

On the menu, one can easily find coffee, tea, toast bread, chicken rice, curry rice, mee siam, mee rebus etc.

The entire marketing mix is important in keeping the business at the top but one important ingredient that the target market looks for is Price. If prices are kept low or at least lower than competitors, a business will surely be able to survive and even prosper.

Marketing Tutor

2010-05-13T19:31:00.000+08:00

Marketing Tutor available to teach degree or diploma students how to handle their studies and assignments. Also, teaches businesses how to promote their products/services online.

Please contact me. Thanks.

Marketing Consultancy

2010-05-10T23:07:00.000+08:00

Marketing your products/services on the internet via a website/blog can do wonders for your business, please feel free to contact me and I can design a blog/website that works well in Google, and enable it to appear at the front few search results of Google. Thank you.

Place or Distribution

2010-05-08T18:10:00.000+08:00

Place or Distribution is crucial in determining how consumers can get to the business. Traditional shops and retail outlets are still in operation, but online shopping is indeed catching up in terms of popularity with shoppers.

Online shops or websites/blogs which offer shopping cart services and checkout services with convenient payment modes using credit cards are gaining popularity in many parts of the world.

Price cont.......

2010-05-07T18:11:00.000+08:00

Businesses have to strike a balance between offering a price which the target market is willing to pay, while still making a profit for the business.

This is a fine line and some businesses fail because they do not get this right.

Marketing Mix : Price Cont......

2010-05-04T09:23:00.002+08:00

Price is an essential element. How to suitably price the product/service requires skill and experience and hard work. One needs to study pricing trends in the industry, do sufficient research, check out competitors' prices etc.

It is not an easy task, but once it is done well, the rewards associated will more than make up for the time and effort put in.

Marketing Mix : Price

2010-05-03T15:06:00.002+08:00

Many feel that price is the main determinant in business success. Well, it is a vital factor influencing sales, but it is not the only factor, it is part of the Marketing Mix and all of the elements in the Marketing Mix are important.

Marketing Mix: Product Cont............

2010-05-02T15:06:00.002+08:00

Coming up with an ideal Product which sells in the target market is an extremely difficult task. Just look around shopping malls or online shops, everything that consumers need is available for sale and conveniently offered by many businesses.

So either come up with:
- a new unique product that sells and milk it before competitors eventually come into the picture and snatch a piece of the pie or,
- differentiate your product in such a way that consumers see your product as 'different'.

Marketing Units/Subjects Help

2010-04-30T19:57:00.002+08:00

Hi Everyone,

Please contact me if you are searching for some assistance with regard to your Marketing units / subjects / assignments at the degree or diploma levels.

Tuition or one-off assignment help is available for anyone from Singapore or any part of the world.

Thanks.

Marketing Mix : Product

2010-04-28T15:30:00.002+08:00

One of the Ps in marketing is product.

The Product has to be something that people or consumers need. It cannot be something that the business owner wants to sell, but rather it must be something that people or consumers are willing to buy.

The challenge for any business is to think of a good, ideal and suitable product to place onto the market. The product has to be what consumers need and want, and also it has to be sellable and perhaps stand out from the crowd. Product features and designs could be made in such a way (after market research) that attracts consumers or differentiated from competitors' products.

Marketing Mix

2010-04-27T11:09:00.002+08:00

This key part of Marketing is the main essence of any business which aims to thrive and do well in its market, amidst fierce competition and tough macro-economic conditions that most businesses face these days.

Marketing Tuition, Marketing Assignment Help

2010-04-26T22:08:00.002+08:00

Hi There, if you are looking for someone qualified, experienced and reliable to assist you with Marketing units/subjects at the degree or diploma level, then please feel free to contact me.

Please click on the 'Contact Details' page link towards the top left side of this blog.

Marketing Teacher : Businesses Adopting The Marketing Concept Cont.....

2010-04-23T18:30:00.002+08:00

I know of a business which fully adopts the marketing concept. It is a service-related business that started in 2006.

The boss is someone with an entrepreneurial spirit. He runs the business almost single-handedly, with only one part-time assistant.

He understands the importance of the marketing mix (product, price, place, promotion, service, goodwill etc) and applies it in an effective and balanced manner to ensure that sales stay at a very healthy level, while keeping costs low.

The boss first started with a service that he knew consumers need and that there were not many competitors at that time. So he did his market research and combined the use of the marketing mix in such a way that he did well in his first year of business operations. From 2007 and 2008, he diversified into other service areas, and has done equally well, particularly in the promotional aspect of his various service lines.

Now, he could easily make a net profit of between $90,000 - $99,000 a year. It certainly beats working for someone, where one has to listen to mostly demanding orders from the bosses and cope with the everyday office politics. Mind you, an average graduate's pay (someone in his/her 30s) is only about $50,000 - $60,000 a year.

Businesses Adopting The Marketing Concept

2010-04-22T11:06:00.003+08:00

Businesses that adopt this strategy have to:

- have a deep understanding of the market, based on thorough market research and not simply based on rough estimates or guesses

- make use of innovation, the business must be willing to change as the requirements of the market change

- careful planning and skilled execution of its marketing program and activities

Marketing Tuition / Assignment Help

2010-04-19T13:04:00.001+08:00

Hi There,

Are you looking for some help with regard to your marketing units or assignments?

Please feel free to contact 9321 8273 (call or sms) anytime.

Good, professional and friendly service.

Thank you.

Marketing : It Is Everywhere

2010-04-17T16:12:00.003+08:00

When you think of it, Marketing is actually present in almost every part of our lives.

You yourself are always marketing yourself. You could be going for a job interview, you could be after that dream girl/lady/woman or guy/gentleman/man, you could be running for election for a club president position, you could be doing a home business, you could be playing professionally as a sportsman etc etc.

All of the above and many more aspects of our lives require us to do some form of marketing of ourselves. Product, price, place or distribution, promotion, service, goodwill etc are all activated so as to enable us to do well in our quest for our aim(s) or goal(s).

Target Market

2010-04-16T10:18:00.003+08:00

Once market segmentation has been conducted, the market segment(s) that the business wants to target can then be chosen.

The chosen market segment(s) to be targeted, will be the target market(s).

The Business will then put forth all of its marketing efforts into aiming at the target market(s).

Market Segments or Segmentation

2010-04-15T13:08:00.003+08:00

This is a crucial concept that students have to first understand before embarking on their marketing knowledge journey.

When a business starts off initially, it has to divide or break up the huge consumer market into segments. They can do this by simply grouping consumers according to income levels, geographical regions, age groups etc; and then decide which market segment or segments they want to target.

Once decided, they will have derived their target markets to 'aim' at for sales of their products/services.

Market Positioning

2010-04-14T17:30:00.003+08:00

Marketers within organisations usually try their best to create an image or 'position' for their product, brand or organisation name in the eyes of their target market vis-a-vis competitors' market position of their own product, brand or organisation name (competitors').

For example, their product, brand or organisation name could be seen as a useful budget product or a good product priced for the middle income earners or it could be something that consumers feel is an expensive yet quality and 'high class' product.

Marketing Teacher: Sales Orientation or Selling Concept

2010-04-13T15:51:00.002+08:00

Some businesses adopt a selling concept where the aim is to make the product first and then think about how to sell it to consumers.

It does not place emphasis on finding out what consumers want and making a product that consumers want but rather it focuses on making the product it wants to sell and then relies on the belief that a strong sales force can get the product sold to consumers.

Marketing Teacher

2010-04-12T14:56:00.002+08:00

Having some problems with your marketing assignments?

You can get in touch with this marketing teacher who will patiently guide you through the marketing terms and concepts with relevant real-life examples.

Qualified, experienced and reliable.

The Marketing Concept

2010-04-11T20:07:00.000+08:00

This is the most fundamental part of marketing.

If a business adopts the marketing concept, it means that business decisions are based entirely on WHAT THE CONSUMER WANTS.

So an effective business is always trying to balance between satisfying the consumer on the one hand, while still making a profit on the other hand.

Marketing: Definition

2010-04-10T11:34:00.005+08:00

There are many many different definitions for Marketing.

One that is very suitable (short and sweet) from my point of view is the below:

Marketing is concerned with meeting business or organisational objectives by providing customers or consumers with satisfied goods and/or services.

There are other longer versions that specify various elements like the marketing mix, but the above is the 'straight to the point' version.

Marketing Teacher

2010-04-09T18:14:00.003+08:00

Hi Marketing Students,

Whether or not you are an undergrad studying for a degree or a diploma student having some difficulty with your marketing assignments, I am ready to assist.

You could also be looking for a personal marketing teacher or tutor, then please contact me at 9321 8273 (call or sms).

Thank you.