Hi All,
I maybe going abroad so if there are enquiries, perhaps you could email me instead of calling or smsing me.
Thanks a lot!
Thursday, September 30, 2010
Saturday, September 18, 2010
Tuesday, September 7, 2010
International Marketing
When businesses expand and break into overseas markets, they have to consider the differences in culture of the country that they are expanding into with that of their own.
This is easier said than done and in reality, many businesses fail miserably in their attempts to reap benefits from overseas markets.
Cultural differences have to be taken seriously if businesses want to capture a slice of the international market.
An example would be sending a business representative, who is direct and straightforward with his/her words, to promote business products/services in China. This particular business representative should be asked to help with promotional activities in a country such as Australia, where his/her style would be more welcome. China is a place which emphasises more on subtlety and sensitiveness and relationship building and management through the Chinese terms ''guanxi''.
Another example would be to send a female representative to some Middle Eastern countries for business talks or promotion, again, this would defeat the main purpose of building up the business profile in those countries. Women are regarded as people who should stay home and mind the house rather than appear in public, let alone take the lead in business activities.
This is easier said than done and in reality, many businesses fail miserably in their attempts to reap benefits from overseas markets.
Cultural differences have to be taken seriously if businesses want to capture a slice of the international market.
An example would be sending a business representative, who is direct and straightforward with his/her words, to promote business products/services in China. This particular business representative should be asked to help with promotional activities in a country such as Australia, where his/her style would be more welcome. China is a place which emphasises more on subtlety and sensitiveness and relationship building and management through the Chinese terms ''guanxi''.
Another example would be to send a female representative to some Middle Eastern countries for business talks or promotion, again, this would defeat the main purpose of building up the business profile in those countries. Women are regarded as people who should stay home and mind the house rather than appear in public, let alone take the lead in business activities.
Subscribe to:
Posts (Atom)