Marketers within organisations usually try their best to create an image or 'position' for their product, brand or organisation name in the eyes of their target market vis-a-vis competitors' market position of their own product, brand or organisation name (competitors').
For example, their product, brand or organisation name could be seen as a useful budget product or a good product priced for the middle income earners or it could be something that consumers feel is an expensive yet quality and 'high class' product.
No comments:
Post a Comment