Marketing Mix : Product

One of the Ps in marketing is product.

The Product has to be something that people or consumers need. It cannot be something that the business owner wants to sell, but rather it must be something that people or consumers are willing to buy.

The challenge for any business is to think of a good, ideal and suitable product to place onto the market. The product has to be what consumers need and want, and also it has to be sellable and perhaps stand out from the crowd. Product features and designs could be made in such a way (after market research) that attracts consumers or differentiated from competitors' products.