If you observe shops or cafes that are located at a crowded location say at a shopping mall in the heart of the city or close to a train station, you will most probably notice that they will have better sales or business.
Those shops/cafes located on the first floor of the mall next to the entrance for example will have more business as well, and that explains the higher rental payments these shops/cafes have to pay each month.
So getting the place right is very important, however one 'P' cannot be used by itself to win the battle in business, it has to be combined with the other 'P's to gain success. For example, a shop selling something (ie product) that consumers do not need will not do well even if their location (ie place) is excellent.
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