There are many traditional coffee shops now being opened and managed in air-conditioned shopping malls.
This concept has been around for several years in Singapore and crowds just keep going back for more.
On the menu, one can easily find coffee, tea, toast bread, chicken rice, curry rice, mee siam, mee rebus etc.
The entire marketing mix is important in keeping the business at the top but one important ingredient that the target market looks for is Price. If prices are kept low or at least lower than competitors, a business will surely be able to survive and even prosper.
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