Coming up with an ideal Product which sells in the target market is an extremely difficult task. Just look around shopping malls or online shops, everything that consumers need is available for sale and conveniently offered by many businesses.
So either come up with:
- a new unique product that sells and milk it before competitors eventually come into the picture and snatch a piece of the pie or,
- differentiate your product in such a way that consumers see your product as 'different'.
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