Promotion : Gifts

This is an old tactic to draw attention and get shoppers to choose your product. Although it's an old tactic, it can be quite useful.

Here in Singapore, Sunshine Bread, which arguably is less sellable compared with its biggest rival Gardenia Bread, recently offered hotdog rolls as a giveaway for a purchase of its standard white or softmeal bread loaves.

Shoppers tend to try the bread and if they feel that its quality and price is worth the money paid, they will return and buy more in future. The above tactic is to get them to first try the bread and acquire the taste and appreciate it.