With the popularity of air-con supermarkets gaining ground since a good 10 years or more ago, smaller neighbourhood mini-marts have to either suffer losses, close down, or step up a notch and innovate with skillful marketing efforts to counter the threat of their bigger competitors, and remain profitable.
They could:
- keep loyal/regular customers coming back to them by giving them discounts,
- giving them membership privileges,
- extending promotional gifts every now and then,
- keeping up with the big boys by offering a clean and cool environment to shop in,
- employing cool and customer-oriented staff to woo in the crowds etc.
1 comment:
Yes it is very difficult for small business to survive this current environment. Pity them actually!
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