Marketing Subjects/Units: Guidance For Students

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Marketing Mix Done Right

Once it is done well and planned and executed effectively, a business will thrive and reap the rewards in the long run.

Marketing Mix

The Marketing Mix, which consists of the Ps, (such as Product Price Place Promotion and other intangibles), once combined and used well and effectively, will lead to increased sales for a business.

The difficult part is to execute the Marketing Mix in the best possible doses. That is the challenge.

Scare Tactics

Mature consumers will not be taken in by scare tactics employed by certain businesses. These consumers know what those businesses are up to, and they will not be taken in.

Scare Tactics To ''Sell''

Some businesses rely on scare tactics to ''sell'' their products and services. They cite news/magazine articles to ''scare'' consumers into purchasing their products/services. Some people term them as ''Chaos Merchants'', that is someone who profits from stirring up chaos, anxiety and fear in people's minds.

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Market Penetration Cont .....

Businesses can try the usual special offers to get target audiences to buy their products/services for that particular day or week. After that period, it will be Business As Usual (BAU) and if consumers in the target market, who had tried the products/services during the offer period, fancy the products/services, they will now place this new brand in their minds and will consider coming back for more.

So, marketing can never be done in isolation. If a business has done its promotion well enough and has managed to pull in the crowds, they will still have to have quality products/services (P=Product), otherwise consumers will only try it once and never come back.

Market Penetration Cont .....

How do you capture the attention of non-users and get them to eventually buy your products? Or capture users who are currently purchasing products of your competitors?