Marketing Subjects/Units: Guidance For Students

Guidance can be provided face-to-face or online. Please feel free to contact me for more details.

Have a nice day.

Marketing Mix Done Right

Once it is done well and planned and executed effectively, a business will thrive and reap the rewards in the long run.

Marketing Mix

The Marketing Mix, which consists of the Ps, (such as Product Price Place Promotion and other intangibles), once combined and used well and effectively, will lead to increased sales for a business.

The difficult part is to execute the Marketing Mix in the best possible doses. That is the challenge.

Scare Tactics

Mature consumers will not be taken in by scare tactics employed by certain businesses. These consumers know what those businesses are up to, and they will not be taken in.

Scare Tactics To ''Sell''

Some businesses rely on scare tactics to ''sell'' their products and services. They cite news/magazine articles to ''scare'' consumers into purchasing their products/services. Some people term them as ''Chaos Merchants'', that is someone who profits from stirring up chaos, anxiety and fear in people's minds.

Light Hearted Video

Marketing Assignment Help

Assistance can be provided for degree and diploma students. Experienced, reliable and sincere Marketing Tutor. Thanks for reading.

Marketing Tutor

Hi, if anyone is looking for Marketing Tuition, then please feel free to contact me.

Thank you.

Market Penetration Cont .....

Businesses can try the usual special offers to get target audiences to buy their products/services for that particular day or week. After that period, it will be Business As Usual (BAU) and if consumers in the target market, who had tried the products/services during the offer period, fancy the products/services, they will now place this new brand in their minds and will consider coming back for more.

So, marketing can never be done in isolation. If a business has done its promotion well enough and has managed to pull in the crowds, they will still have to have quality products/services (P=Product), otherwise consumers will only try it once and never come back.

Market Penetration Cont .....

How do you capture the attention of non-users and get them to eventually buy your products? Or capture users who are currently purchasing products of your competitors?

Market Penetration

This strategy, which is based upon using current/existing products to penetrate current/existing markets, is useful for certain businesses.

These businesses can try to capture non-users or users of competitors' products from the current/existing markets.

Promotion : Gifts

This is an old tactic to draw attention and get shoppers to choose your product. Although it's an old tactic, it can be quite useful.

Here in Singapore, Sunshine Bread, which arguably is less sellable compared with its biggest rival Gardenia Bread, recently offered hotdog rolls as a giveaway for a purchase of its standard white or softmeal bread loaves.

Shoppers tend to try the bread and if they feel that its quality and price is worth the money paid, they will return and buy more in future. The above tactic is to get them to first try the bread and acquire the taste and appreciate it.

Promotion : Advertising Done Well

Promotion Cont.....

A skillful marketer knows and understands the huge importance of Promotion. Done well, it will attract the correct target audience and if the business already has a solid Product, value for money Price, a convenient and good location (Place), 75% of the battle is won.