International Marketing

When businesses expand and break into overseas markets, they have to consider the differences in culture of the country that they are expanding into with that of their own.

This is easier said than done and in reality, many businesses fail miserably in their attempts to reap benefits from overseas markets.

Cultural differences have to be taken seriously if businesses want to capture a slice of the international market.

An example would be sending a business representative, who is direct and straightforward with his/her words, to promote business products/services in China. This particular business representative should be asked to help with promotional activities in a country such as Australia, where his/her style would be more welcome. China is a place which emphasises more on subtlety and sensitiveness and relationship building and management through the Chinese terms ''guanxi''.

Another example would be to send a female representative to some Middle Eastern countries for business talks or promotion, again, this would defeat the main purpose of building up the business profile in those countries. Women are regarded as people who should stay home and mind the house rather than appear in public, let alone take the lead in business activities.

Stepping Up On Marketing Efforts

With the popularity of air-con supermarkets gaining ground since a good 10 years or more ago, smaller neighbourhood mini-marts have to either suffer losses, close down, or step up a notch and innovate with skillful marketing efforts to counter the threat of their bigger competitors, and remain profitable.

They could:
- keep loyal/regular customers coming back to them by giving them discounts,
- giving them membership privileges,
- extending promotional gifts every now and then,
- keeping up with the big boys by offering a clean and cool environment to shop in,
- employing cool and customer-oriented staff to woo in the crowds etc.

University or Polytechnic Marketing Assignment Help/Guidance, Marketing Assistance For Businesses

Hi There,

You may be a student looking for someone who can assist you with your Marketing Essays, Reports, Plans etc, or you could be a business person looking for assistance with promoting your business.

Please contact me and we can see how we can work together to achieve the grade that you are aiming for (for students) or the sales results (for business persons) that you are dreaming of.

Thanks.

Have a pleasant day.

Away From Marketing : A Book About Life In Cabin Crew

For an interesting read about life as a cabin crew, you might like to consider this book. It is out at most book stores in Singapore. The price is S$19.90 if I am not mistaken.

You can also get it online.

Titled ''Fasten Your Seat Belts Cabin Crew Confessions'' by Bohtong.

Please go to http://www.bohtong.org/ for details.

Marketing Plan

An advanced diploma student recently approached me to help her with her project. After meeting up and having a discussion session, followed by a couple of online guidance sessions, she was able to complete the project in a matter of 2 weeks and scored an A for it. I was overjoyed to hear the good news when she informed me of the good news. Well Done! She is indeed a fast learner!

New Uni/Poly Semester

For most tertiary students, the Jul-Aug period means one thing, that the new semester begins.

So if any of you require some help with your Marketing units, please feel free to contact me.

We can work together on the assignments and ensure that you achieve a good grade. Thanks.

Marketing A Business Takes Time : cont.....

Some business owners I know of, endure months or even years of mediocre or even poor results to achieve what they have today.

By looking at a successful business today, one might not know the initial struggles that the business owner(s) went through during the start-up years.

Some of them might have gone through lots of pain, so the message is Never Give Up!

Marketing A Business Takes Time

One cannot expect the marketing techniques used for a new business to take shape immediately and results to follow as soon as the logistical aspects of the business has been set up.

Patience is key and be prepared to endure some downs before the ups come into place.

Staying motivated and possessing the ''never give up'' attitude will be the challenge for a new business owner.

Assignment Skills

Writing a marketing report is no easy feat. One has to first be familiar with the various marketing concepts and use them appropriately throughout the report.

The format or structure of the report is key to getting a good grade. One has to pay attention to the flow of the report, from intro to body to conclusion. It has to be written in a way that leads the reader step by step and in a timely fashion, so he/she understands what it is that you are writing, the market problem, the various recommendations for solving the problems, the implications of the various recommendations etc.

Analysis Of Competitors

A successful business will always keep an eye on its competition.

Knowing what competitors are up to, (what prices they are offering, what new promotional tactics they are employing, what they plan to do in the future, how they are doing in terms of their sales and profits etc etc) is key to success.